ANNA DE SANTIS

Working directly with the VP of Global Events and Brand, as well as the Senior Brand Manager, on DataStax rebranding efforts, I created new Corporate Style Guidelines and effectively implemented them in various applications in print, on-screen, or both. Demonstrating my ability to not only rapidly adapt to the new look & feel, but also expand on it with minimal amount of direction, I designed and produced hundreds of web banners, corporate initiatives, event booths and graphics, branded merchandise like t-shirts, mugs, socks and stickers, product logos, web ads, and e-books.

Thanks to my background as an Art Director I served as the main in-house designer working closely with an outside agency, as well as DataStax’ Sales, PR, IT and Product Managers. While the majority of projects came out of the Silicon Valley HQ I also enjoyed projects originating in Germany, France, or the UK.

Here are just a handful of examples of my work at DataStax.

Working at Oracle was very fast paced and demanding, but also very rewarding. I completed over 40 projects during my 4 months long assignment, contributed to the new Corporate Collateral Guidelines, designed more than 10 brochures, dozens of T-shirts and numerous collateral pieces for Oracle Open World event. 

Hired as a contract visual designer I was asked to make existing landing page designs more user friendly. Utilizing my skills and experience, paired with my love for simplicity, I created landing pages for different McAfee products, which then were developed and tested with the user.

One of my clients is jewelry designer Mabel Chong. Her hand-crafted jewelry in semi-precious stones and pearls enhance women's natural beauty with elegance, style and confidence. I created this catalog for her fall collection to build up on that premise. What a beauty - see for yourself. 

I co-founded a new community-driven online platform KiddieMundo.com, which gives parents an interactive solution to make family travel easier.

KiddieMundo was created by parents for parents, providing a powerful platform where all caregivers can easily search and filter through family-friendly attractions in different parts of the world. They can discover kid-friendly places and activities vetted by other parents, but also rate their own experiences and share their opinions about attractions and activities they visited.

Starting with finding a name, moving on to logo and corporate identity design, typography, color selection, images, icon design, and finally Web and UX design followed by social media marketing, I’ve created a cohesive look that was somehow playful, happy and inviting.

Lifeprint is a professional organization that acts as a helpful, supportive and motivational resource for people looking for work, interested in a career change or wanting to dramatically improve their day-to-day job life. This bus shelters were part of a broader campaign to generate awareness about lifeprint and differentiate it from other job consulting companies i.e. Monster, and in effect increase membership. 

Nokia was launching its first high-end sub-brand - the Nokia Nseries. I was assigned to art direct the global launch event in Amsterdam, Netherlands.
Working closely with a Dutch event planning company, I conceptualized the space and different experiences based on the many features of the phones - i.e. the photo room, the music room, etc. Further, I’ve created all accompanying print materials, presentations, signage, apparel, and giveaways for the 400+ attendies.

The brief was short:

"Wow the audience, create something memorable and unexpected."

The post-event reaction was slightly longer: 

"We can all be proud of how the launch in Amsterdam was prepared, conducted and delivered. I have been part of numerous launches over the years, but I feel so proud and satisfied about our Nokia Nseries launch in Amsterdam, that it is easy to conclude, that this was the best.

Our products are great, but their success in the market is to a very large degree decided by the process of introducing and bringing them to the attention of the trade and consumers by the influence of the press. We could not done this any better, than the day in Amsterdam."

-Anssi Vanjoki, SVP Nokia

I was responsible for all marketing collateral and advertising for La Scuola - Italian International K-8 School in San Francisco, CA. The goal was to promote the school as an international community focused on critical thinking, creative expression and intellectual development. The happy, colorful school life was reflected in all communications.